• Creating a Positive Image of Africa

    Celebrating its Diversity and drive its competitiveness

 Celebrating Brands that make Africa shine

Afrosky seeks to recognise, award, and celebrate the brands that make Africa shine.

What is The African Brands Award?
A global marketing campaign to raise the profile of emerging dynamism of the African business community.

TABA will play a crucial role in identifying, promoting and rewarding those African companies that are in the position to showcase the best of Africa and emerge as global brands.

Why African Brands?
Brands generate a connection with consumers that goes way beyond the reputation of owning company. Brands give consumers reassurance and provide tangible information about the organisation behind the brand.

Brand Africa needs refreshing and African brands can make a real contribution to the repositioning of the continent in the global perception.

Unfortunately very few brands in Africa are instantly recognisable even though brands like Dangote Group, Safaricom, AngloGold Ashanti, UBA Group, and SAB Miller are transforming life on the continent.

Why Now?
Africa is rising, driven by innovative entrepreneurs skilled in overcoming the challenges of underperforming infrastructure, political instability and a negative international image. Brand Africa needs a boost and no-one is better positioned than its business successes to give it that shot in the arm.

What will Afrosky Media do?
Afrosky Media will profile African brands at a set of prestigious events yearly starting from this year. African brands will be promoted daily on all pages of Afrosky Social media.

 and culminating with a glittering Awards ceremony at the  .These event will be accompanied by an on-going media and publicity campaign to raise the profile of the participating companies and showcase their brands.