Because they're like normal women. Women worldwide are embracing their bodies, their femininity and their comfort, and with that comes wearing what makes us happy and comfortable.
Celebrities, though famous, are still people and they do what people do. If you want to go braless, you go girl, and if you don't, the same goes for you.
Will people notice? Quite likely. But why should you care about what anyone other than you thinks of you?
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